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Samsung enjoys healthy business in RI
Tuesday, October 9, 2012 | Admin

Leading device maker, Samsung Electronics, has chosen Indonesia as the regional launchpad for their latest gadgets, including the Samsung Galaxy Note II, in recognition of the country’s impressive growth, company executives have said.

Samsung stopped off in Jakarta on Wednesday as part of its Galaxy Note II World Tour to introduce not only the Galaxy Note II but also the Galaxy Camera, the Samsung Ativ Smart PC and its corporate mobility solutions.

“We have selected major cities in every part of the world,” Kim Yoo-young, PT Samsung Electronics Indonesia’s managing director, said regarding the launch tour.

This time, he said, Samsung had picked Indonesia as a the launch center for the region because “Indonesia is the fastest growing country in Southeast Asia”. “Our headquarters agree that Indonesia has the biggest potential, not only in Southeast Asia but also globally,” Kim said.

He added that the company was looking to “contribute more to the Indonesian consumer” with its high technology, but affordable, products.

During the event, the Korean device manufacturer introduced its latest series in the Galaxy Note family — the Galaxy Note II, which runs on the Android 4.1 Jelly Bean.

Android is currently the number one operating system in Indonesia, according to a study by global market intelligence firm, IDC. Besides Samsung, other device makers such as HTC have also opted for Android as their devices’ operating system.

Besides the Galaxy Note II, Samsung also introduced the Smart PC Samsung Ativ. The device — a notebook that sports a detachable touch screen — uses the Windows 8 operating system. Samsung also introduced its Samsung Camera that allows users to edit and send pictures via the device, which runs on the Android 4.1 Jelly Bean.

Kim said that although Samsung’s business in Indonesia had “doubled” every year, the country’s contribution toward global mobile device sales was “still very small”, given the domination of feature phones in the mobile market. According to Kim, roughly 75 percent of cell phones in the market were priced under Rp 1 million (US$104.2).

Kim added, however, that Indonesia remained a lucrative market for Samsung, and the company planned to introduce more affordable smartphones.


Source: Mariel Grazella, The Jakarta Post, Jakarta


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